Product Name: Peppermint Heel Cream.  4 oz in either a tube or jar. Qty: 130,000

Assignments, Travis-Product, Jen-Marketing, Sandy-Creative, Mike-Regulatory


Product go live date: 5-20-10     Date of first touch: 11-1-09          Timeline given: 6 months

Basecamp Set up:  11-3-09             Tech Pack Created: 11-5-09      BOM Created:11-5-09


• SKUs:  Requested: 12-1-09 manufacturing controller via email       Deadline given: 12-10-09     

SKUs Rcvd: 12-8-09           Added to tech pack: 12-8-09


• Marketing: Product named: Name ideas of Foot Rescue, Foot Works or Pedi Soft    

Initial Copy: working up ideas 12-15-09

Deadline for final name: 1-15-10 to Jen      Name Rcvd: 1-16-10, Pedi Soft Jen to Travis


• Source Samples

Requested from:  Formulations from Mar Vista Labs and Balboa product group     Date: 12-4-09    Deadline given:  1-4-10                      

Date Rcvd: Balboa 12-20-09, Mar Vista 1-6-10


• Testing   Yes or No:  YES   Test begin date: 1-7-10    Test end date: 1-14-10

Test results: No on Balboa, yes on Mar Vista with changes   

Go/No Go, Why?: Go on Mar Vista formulation with changes to fragrence and thickness.  Amy will work with Mar Vista on these.


• Quotes Rcvd  - All quotes are attached in Basecamp

Packaging: Display carton 2-3-10    Jar: 1-25-2010    Lid:  1-25-10     Jar deco: 1-30-10              

Formulation and filling: 2-5-10                 Shipping: 12-5-10 costs are approx.


• Regulatory    Ingredient deck sent to Mike in regulatory affiars for his review on 2-6-10              


• Sourcing           Best vendor: Mar Vista for formulation and filling, Rinaldi packaging for jars, lids and deco, White Oak printing for display cartons    Why: Price, quality and turn.     Lead time: 6 weeks for jars, lids, 2 weeks for carton, 1 week for filling & packaging      

Things to keep in mind, contingency: 8 weeks from jar/lid PO to completion of filling and packaging with 2 days transit to us.

Jar/lid PO needs to be put in no later than 2-20-10, Cartons ship from White Oak to Mar Vista the week of 4-1-10


• Marketing: Copy requested:  1-16-10     For which items:  carton and jar    Deadline given: 2-16-10    Copy Rcvd: 2-10-10


• Design, Artwork, Packaging       Date of design meeting: 2-14-10, creative, marketing, product, sales attended

Deadline given: 3-1-10         Die lines given: 2-11-10      Design begun: 2-11-10  Sandra    Design finished: 2-28-10 Sandra

Files to press: 3-1-10  Travis            Proofs received: 3-3-10  Sandra     Proofs approved:  3-3-10  Sandra      If not, why?:


• Regulatory    Sent for review:   2-13-10 to Mike          Edits Rcvd: 2-15-10 by product       Edits to design: 2-15-10  Sandra         

Deadline given: 2-18-10            Edits made:  2-18-10  Sandra           Edits verified:   2-19-10 product, Travis


• Final Team Review: 2-19-10   Attended: creative, marketing, product, sales, manufacturing controller & fulfillment 

Go/No Go, Why?:   Go to PO     Changes: Minor changes to carton copy, will not affect schedule.


• PO   Request to purchasing: 2-20-10 Travis to Cory      PO specs updated on Tech Pack: 2-21-01 Travis    

Follow up Rcvd: Cory submitted POs to all vendors on 2-21-10


 • Pre Production Samples       Samples requested: jar with deco and carton 2-25-10     Samples shipped: 3-15-10    

 Samples arrived:  3-16-10 Travis received      From who: Digitally printed cartons from White Oak and jars from Mar Vista                  

Entire PP sample is ready: 3-17-10         Qty of PP samples:  12   Location: Sample room       

PP sample given to:  Creative, Sandra      How many:  3       Date:3-18-10


• Product Photos: Shoot Date:  3-21 thru 3-23     Videos: Shoot Date: 3-25 thru 3-27

Edited images and videos ready for pre launch marketing:  Deadline given: 4-15-10 to Sandy     Files sent to Jen 4-15-10         

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