Product Name: Peppermint Heel Cream. 4 oz in either a tube or jar. Qty: 130,000
Assignments, Travis-Product, Jen-Marketing, Sandy-Creative, Mike-Regulatory
Product go live date: 5-20-10 Date of first touch: 11-1-09 Timeline given: 6 months
Basecamp Set up: 11-3-09 Tech Pack Created: 11-5-09 BOM Created:11-5-09
• SKUs: Requested: 12-1-09 manufacturing controller via email Deadline given: 12-10-09
SKUs Rcvd: 12-8-09 Added to tech pack: 12-8-09
• Marketing: Product named: Name ideas of Foot Rescue, Foot Works or Pedi Soft
Initial Copy: working up ideas 12-15-09
Deadline for final name: 1-15-10 to Jen Name Rcvd: 1-16-10, Pedi Soft Jen to Travis
• Source Samples
Requested from: Formulations from Mar Vista Labs and Balboa product group Date: 12-4-09 Deadline given: 1-4-10
Date Rcvd: Balboa 12-20-09, Mar Vista 1-6-10
• Testing Yes or No: YES Test begin date: 1-7-10 Test end date: 1-14-10
Test results: No on Balboa, yes on Mar Vista with changes
Go/No Go, Why?: Go on Mar Vista formulation with changes to fragrence and thickness. Amy will work with Mar Vista on these.
• Quotes Rcvd - All quotes are attached in Basecamp
Packaging: Display carton 2-3-10 Jar: 1-25-2010 Lid: 1-25-10 Jar deco: 1-30-10
Formulation and filling: 2-5-10 Shipping: 12-5-10 costs are approx.
• Regulatory Ingredient deck sent to Mike in regulatory affiars for his review on 2-6-10
• Sourcing Best vendor: Mar Vista for formulation and filling, Rinaldi packaging for jars, lids and deco, White Oak printing for display cartons Why: Price, quality and turn. Lead time: 6 weeks for jars, lids, 2 weeks for carton, 1 week for filling & packaging
Things to keep in mind, contingency: 8 weeks from jar/lid PO to completion of filling and packaging with 2 days transit to us.
Jar/lid PO needs to be put in no later than 2-20-10, Cartons ship from White Oak to Mar Vista the week of 4-1-10
• Marketing: Copy requested: 1-16-10 For which items: carton and jar Deadline given: 2-16-10 Copy Rcvd: 2-10-10
• Design, Artwork, Packaging Date of design meeting: 2-14-10, creative, marketing, product, sales attended
Deadline given: 3-1-10 Die lines given: 2-11-10 Design begun: 2-11-10 Sandra Design finished: 2-28-10 Sandra
Files to press: 3-1-10 Travis Proofs received: 3-3-10 Sandra Proofs approved: 3-3-10 Sandra If not, why?:
• Regulatory Sent for review: 2-13-10 to Mike Edits Rcvd: 2-15-10 by product Edits to design: 2-15-10 Sandra
Deadline given: 2-18-10 Edits made: 2-18-10 Sandra Edits verified: 2-19-10 product, Travis
• Final Team Review: 2-19-10 Attended: creative, marketing, product, sales, manufacturing controller & fulfillment
Go/No Go, Why?: Go to PO Changes: Minor changes to carton copy, will not affect schedule.
• PO Request to purchasing: 2-20-10 Travis to Cory PO specs updated on Tech Pack: 2-21-01 Travis
Follow up Rcvd: Cory submitted POs to all vendors on 2-21-10
• Pre Production Samples Samples requested: jar with deco and carton 2-25-10 Samples shipped: 3-15-10
Samples arrived: 3-16-10 Travis received From who: Digitally printed cartons from White Oak and jars from Mar Vista
Entire PP sample is ready: 3-17-10 Qty of PP samples: 12 Location: Sample room
PP sample given to: Creative, Sandra How many: 3 Date:3-18-10
• Product Photos: Shoot Date: 3-21 thru 3-23 Videos: Shoot Date: 3-25 thru 3-27
Edited images and videos ready for pre launch marketing: Deadline given: 4-15-10 to Sandy Files sent to Jen 4-15-10
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