I had been suggesting a deluxe or professional version of our application kit since mid 2013. In summer of 2014 I was given the go ahead and I began developing it. I didn't want this to look like every other nail or manicure kit out there, it had to differentaite. I needed to include better versions of the tools found in our origional application kit and new tools geared toward the gel enamel system we were also developing. In fall 2014 I went overseas, met with manufacturers, sourced samples and returned with eight pounds of various tools. The tools in the images below are a small sampling of those. I presented these tools to a focus group of 40+ women and asked what they would like to see in a deluxe kit at the price point we were considering. With that feedabck, the product began to take shape as a nine tool kit consisting of the following stainless steel tools; large nail trimmer, small nail trimmer, cuticle nipper, curved cuticle scissors, tweezers, micro texture file, cuticle pusher/spoon scraper combo and a two sided lacquer dotting tool.

Now that I had identified the tools, I set out to finish my search for the proper case. I had begun this process before sourcing the tool samples and was eager to find or develop a case that didnt look or function like so many nail kits that all looked the same. I wanted something that looked more like a classy zippered clutch, something with room that users could add other tools and items in. The examples you see below are just that, examples of material, color, fit & finish, starting points, not finished cases.

In the images below, you will see some of the tools I sourced and some of the kit case samples that I sourced samples of. I show the crystal nail file that I developed as an item that was intended to be sold as a three and five pack. At the end, I show the Deluxe Stainless Application Kit as it was finally launched in the fall of 2015. I left Jamberry in Dec. of 2014 and the product concept was scaled back between then and it's launch.