While I was putting in place the nail manufacturing proccesses and equipment, the option was available to add a moduler unit to our finishing machine which would allow us to die cut printed carton stock. While not part of our initial purchase, as time went on, it made more sense to rethink adding this capability. Because the press could print variable data or low volumn customized prints, that gave us the ability to finish or convert those jobs by adding the die cut unit. While we considered the idea several times, I developed several items that were representitive of the type of things we would be able to do with the die cut capability. Along the lines of the Gifter Envelope I designed and delevoped, these items would ideally be marketing materials that would not need any folding, gluing or converting prior to a consultant needing to use them. As you view each of the items, keep in mind the possibality of these items having designs that are seasonal, geared towared product launches, holidays, events, marketing campaigns and so on. 

Even leaving out the component of variable data printing, well branded boxes to take product in would be a great addition to marketing materials. In the end, the only option that was adopted was the take home bag I designed and developed. 

Jeremy Newns - This is an alternate packaging design I came up with for the lacquer box. Summer 2014
This is an alternate packaging design I came up with for the lacquer box. Summer 2014
Jeremy Newns - There was some discussion that lacquer box version 1.0 was a bit ho-hum for the products price point.
There was some discussion that lacquer box version 1.0 was a bit ho-hum for the products price point.
Jeremy Newns -
Jeremy Newns - The goal with mature products is to innovate and refine. Not all ideas will be adopted but the goal is to always be coming up with those ideas and be putting them forward.
The goal with mature products is to innovate and refine. Not all ideas will be adopted but the goal is to always be coming up with those ideas and be putting them forward.
Jeremy Newns - This is a hand cut prototype of an item I designed to be die cut. It folds and converts into a table tent as a marketing piece.
This is a hand cut prototype of an item I designed to be die cut. It folds and converts into a table tent as a marketing piece.
Jeremy Newns - Once folded, it can stand on end as a three sided marketing piece to be used at parties, expos, etc.
Once folded, it can stand on end as a three sided marketing piece to be used at parties, expos, etc.
Jeremy Newns - These could be printed with any number of images or themes to fit the horizontal of vertical format and could be printed in groups or series to highlight a product line.
These could be printed with any number of images or themes to fit the horizontal of vertical format and could be printed in groups or series to highlight a product line.
Jeremy Newns - For example: Series A of three pieces, nine sides, could focus on lacquers. Series B could focus on Indulgence products; Series C could focus on NCAA wraps, lots of possibilities. There could be sets branded around Christmas, Spring, mother’s day and all being available to consultants as marketing materials.
For example: Series A of three pieces, nine sides, could focus on lacquers. Series B could focus on Indulgence products; Series C could focus on NCAA wraps, lots of possibilities. There could be sets branded around Christmas, Spring, mother’s day and all being available to consultants as marketing materials.
Jeremy Newns - As images of the idea in the concept and prototype stage, it looks very unfinished. The final product would have the branding and images printed directly onto the paper stock.
As images of the idea in the concept and prototype stage, it looks very unfinished. The final product would have the branding and images printed directly onto the paper stock.
Jeremy Newns - Keeping with the theme of marketing materials and variable data printing - I developed a series of boxes. These would be take home boxes from in-home parties or expos. Consultants would purchase these with a minimum order quantity based on what makes sense from a production standpoint.
Keeping with the theme of marketing materials and variable data printing - I developed a series of boxes. These would be take home boxes from in-home parties or expos. Consultants would purchase these with a minimum order quantity based on what makes sense from a production standpoint.
Jeremy Newns - As an in-house produced, customizable marketing material, the idea was that consultants could choose from a set of 30 or so pre-chosen designs and could add their contact info as white reverse type to the solid block of color at the bottom back of the box. Customers would leave with their product in a great box branded with a Jamberry nail wrap design and with the consultants business card right on the box.
As an in-house produced, customizable marketing material, the idea was that consultants could choose from a set of 30 or so pre-chosen designs and could add their contact info as white reverse type to the solid block of color at the bottom back of the box. Customers would leave with their product in a great box branded with a Jamberry nail wrap design and with the consultants business card right on the box.
Jeremy Newns - Same concept for this box idea - These would be take home boxes from in-home parties or expos. Produced flat, no gluing, folded by the consultant as needed. Could be done in a range of sizes and styles.
Same concept for this box idea - These would be take home boxes from in-home parties or expos. Produced flat, no gluing, folded by the consultant as needed. Could be done in a range of sizes and styles.
Jeremy Newns -
Jeremy Newns - Even if we didnt want to do the variable data printing component, well branded boxes to take product in would be a great addition to marketing materials.
Even if we didn't want to do the variable data printing component, well branded boxes to take product in would be a great addition to marketing materials.
Jeremy Newns - Variable data printing could brand the box any number of ways with the consultants contact info.
Variable data printing could brand the box any number of ways with the consultants contact info.
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