Product configuration, material and manufacturing improvements

 

In 2011, the nail wraps were being produced on white vinyl on a white paper liner. In conjunction with my project of putting in place a new high speed web fed method of manufacturing, I sourced a clear vinyl that was thinner and had a higher quality adhesive, in addition, I had the manufacturer put it on a clear liner. With the new 7 color manufacturing method, the clear vinyl allowed us better color control and coverage and opened up our design options. The thinner vinyl applied to the nails better and the clear liner let the customers see through for better sizing. All aspects of the new clear vinyl on clear liner with better adhesive, improved the user experience. I then addressed the layout or way the product was designed on the sheet as it was creating a higher than acceptable scrap rate through die cutting, causing us to run the machine slower and lowering our throughput. I re-designed the product layout by removing the long header that ran perpendicular to the nails and closed the gap between nails to allow room for two additional "nails" which became the logo and the SKU. We gained efficiencies in the die cutting as all elements on the sheet now ran parallel to the direction of stripping. Removing the header allowed us to shorten the product dimensions by 1/2", this gained two more nail wraps per press impression, going from eight to ten. This gain allowed us to produce an additional 2,100 wraps from the same amount of material and labor, an increase of 20% throughput with a lower scrap rate. See more on the packaging aspect of these improvements here

Jeremy Newns - 2011 product
2011 product
Jeremy Newns - White vinyl on white paper liner
White vinyl on white paper liner
Jeremy Newns - Same product layout with transition to clear vinyl on clear liner
Same product layout with transition to clear vinyl on clear liner
Jeremy Newns - Old configuration on new clear vinyl with split header.
Old configuration on new clear vinyl with split header.
Jeremy Newns - Clear, sparkle and white vinyl
Clear, sparkle and white vinyl
Jeremy Newns - White chevron pattern on clear vinyl. This type of design element allows customers to put clear designs over lacquer or other wraps to layer.
White chevron pattern on clear vinyl. This type of design element allows customers to put clear designs over lacquer or other wraps to layer.
Jeremy Newns - The clear lined allowed the customers to visually size the wrap to their nail before cutting it down to size and peeling it off.
The clear lined allowed the customers to visually size the wrap to their nail before cutting it down to size and peeling it off.
Jeremy Newns - Product with re-designed configuration. Gained 1/2 inch allowing 20% more product produced from the same amount of material and a lower scrap rate.
Product with re-designed configuration. Gained 1/2 inch allowing 20% more product produced from the same amount of material and a lower scrap rate.
Jeremy Newns - Prior to my manufacturing design reconfiguration, wraps printed 8 per press impression.
Prior to my manufacturing design reconfiguration, wraps printed 8 per press impression.
Jeremy Newns - After my wrap sheet re-design we got ten wraps per press impression allowing more throughput using the same amount of material.
After my wrap sheet re-design we got ten wraps per press impression allowing more throughput using the same amount of material.
Jeremy Newns - Die cutting the nails
Die cutting the nails
Jeremy Newns - Stripping of waste vinyl between the nails.
Stripping of waste vinyl between the nails.
Jeremy Newns - Progression from the 2011 product to the 2015 product.
Progression from the 2011 product to the 2015 product.
Instagram LinkedIn