Nail Lacquer and Cuticle Oil

Jeremy Newns - 0.4oz nail lacquer. Scope included input on the product concept, competitive research and testing. Managing the process of selecting the lacquer formulator and developing the relationship.
0.4oz nail lacquer. Scope included input on the product concept, competitive research and testing. Managing the process of selecting the lacquer formulator and developing the relationship.
Jeremy Newns - Bottle, brush & cap sourcing, pre production color matching, development and production of display carton and ongoing product refinement.
Bottle, brush & cap sourcing, pre production color matching, development and production of display carton and ongoing product refinement.
Jeremy Newns - 0.4oz nail lacquer in a set of four. Scope included working with formulator, bottle, brush & cap sourcing, development and production of display carton, and ongoing product refinement.
0.4oz nail lacquer in a set of four. Scope included working with formulator, bottle, brush & cap sourcing, development and production of display carton, and ongoing product refinement.
Jeremy Newns - Every catalog cycle marketing and creative put together 1-2 seasonal color sets. I worked with creative to approve pre production color samples and updated bottle artwork.
Every catalog cycle marketing and creative put together 1-2 seasonal color sets. I worked with creative to approve pre production color samples and updated bottle artwork.
Jeremy Newns - The lacquer four set box gets the occasional re-brand for exclusive and promotional sets.
The lacquer four set box gets the occasional re-brand for exclusive and promotional sets.
Jeremy Newns - In 2014, Jamberry professional nail lacquer was named the Healthy Beauty award winner for best nail polish by SELF magazine.
In 2014, Jamberry professional nail lacquer was named the Healthy Beauty award winner for best nail polish by SELF magazine.
Jeremy Newns - This is my product concept art for nail lacquer stencils. I designed stencil dimensions specific to manufacturing processes and material tolerances. I chose and designed set of 12 stencil shapes for both positive and negative applications. I completed artwork, machine tooling, prototyping and on nail testing.
This is my product concept art for nail lacquer stencils. I designed stencil dimensions specific to manufacturing processes and material tolerances. I chose and designed set of 12 stencil shapes for both positive and negative applications. I completed artwork, machine tooling, prototyping and on nail testing.
Jeremy Newns - Cuticle oil. This image shows the progression of the development over the course of two years prior to being put in pens. 1) .5 oz amber bottle, white label, old logo. 2) .5 oz amber bottle, clear label with adhesion issues, old logo. 3) .5 oz clear bottle, new label material, new logo. 4) New .4oz bottle and cap design, cap had chipping issues, screened art, new oil formula. 5) Updated cap. I took this product over just after launch (stage 2, summer of 2012) and would purchase the raw materials and do the batch blending myself. I sourced the bottles, caps and labels and managed all the filling, labeling and packaging.
Cuticle oil. This image shows the progression of the development over the course of two years prior to being put in pens. 1) .5 oz amber bottle, white label, old logo. 2) .5 oz amber bottle, clear label with adhesion issues, old logo. 3) .5 oz clear bottle, new label material, new logo. 4) New .4oz bottle and cap design, cap had chipping issues, screened art, new oil formula. 5) Updated cap. I took this product over just after launch (stage 2, summer of 2012) and would purchase the raw materials and do the batch blending myself. I sourced the bottles, caps and labels and managed all the filling, labeling and packaging.
Jeremy Newns - For a time we had 1/8th oz size sample bottles. Due to economies of scale, those became cost prohibitive so I discontinued them.
For a time we had 1/8th oz size sample bottles. Due to economies of scale, those became cost prohibitive so I discontinued them.
Jeremy Newns - I found and sourced these pens and spent several weeks testing them with oil using both a brush and doe foot tip. I also did testing to determine if nail lacquer could be dispensed from these pens, those results were negative.
I found and sourced these pens and spent several weeks testing them with oil using both a brush and doe foot tip. I also did testing to determine if nail lacquer could be dispensed from these pens, those results were negative.
Jeremy Newns - Once I had validated the concept, the project of oil pens was passed off to another developer.
Once I had validated the concept, the project of oil pens was passed off to another developer.
Jeremy Newns -
Jeremy Newns - The other developer oversaw the branding of the pens through production and this product successfully launched. The brush pens also became the perfect applicator for cuticle remover as well.
The other developer oversaw the branding of the pens through production and this product successfully launched. The brush pens also became the perfect applicator for cuticle remover as well.
Instagram LinkedIn